Consumer Behaviour

How to Identify Your Ideal Customer in South Africa

Consumer Behaviour, Leadership & Management, Managing, Marketing & Selling

How to Identify Your Ideal Customer and What They Really Want

Douw Steyn / February 6, 2026

How to Identify Your Ideal Customer and What They Really Want If you’re struggling to get consistent sales, the problem […]

Understand how South African customers think and make buying decisions, and how to influence them ethically.

Consumer Behaviour, Marketing & Selling

Buyer Psychology Explained: How South African Entrepreneurs Can Understand and Influence Customer Decisions

Douw Steyn / January 22, 2026

Buyer Psychology Explained: How South African Entrepreneurs Can Understand and Influence Customer Decisions Many South African entrepreneurs build good products

Understand the real psychology behind buying decisions — and learn how small businesses can grow without aggressive selling, discounting, or manipulation

Consumer Behaviour, General, Marketing & Selling

Why People Buy (And Why Most Businesses Get It Wrong)

Douw Steyn / January 16, 2026

Why People Buy (And Why Most Businesses Get It Wrong) Many business owners believe customers buy because of price, features,

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