How to Start an Event Planning Business is a practical, South Africa–focused guide for aspiring and early-stage event planners who want to turn creativity and organisation into a profitable business.
Written by entrepreneur Douw Steyn, this book walks you through every stage of the journey—from understanding the local event industry to securing your first clients and scaling your services with confidence.
Inside, you’ll learn how to:
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Understand the South African event planning industry and its opportunities
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Choose a profitable niche (weddings, corporate events, kids’ parties, and more)
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Set up your business legally and professionally
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Price your services confidently using ZAR-based models
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Plan events step by step, from consultation to execution
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Manage vendors, timelines, budgets, and client expectations
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Build strong systems, portfolios, and repeat business
Whether you’re launching a side hustle or building a full-time event planning business, this guide gives you realistic advice, local examples, and practical tools to help you succeed.
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